APPROACH & METHODOLOGY
Strategic Growth Architecture
Clean data is the foundation of strategic decision-making. We resolve broken tracking, implement server-side tracking via Google Tag Manager, and construct custom dashboards that give leadership 360° visibility into user journeys and customer lifetime value.
Core Capabilities & Execution Pillars:
✓
Advanced GA4 Migration & Custom Event Attribution Setup
✓
Human Journey Data Analytics & Conversion Optimization
✓
Server-Side Tagging & Tracking Diagnostic Audits
✓
Custom Executive KPI & Revenue Dashboards
DELIVERABLES & MILESTONES
What You Receive in This Engagement
01
Server-Side Google Tag Manager (sGTM) Infrastructure
02
E-Commerce & Lead Event Tracking Schema Implementation
03
Multi-Touch Conversion Attribution Modeling
04
Custom Executive Looker Studio / Power BI Dashboards
TOOLS & TECHNOLOGIES
Enterprise Tools & Platforms Used
⚡ Google Analytics GA4
⚡ Google Tag Manager
⚡ BigQuery
⚡ Looker Studio
⚡ Mixpanel